1. Is the brand suitable for people with sensitive skin?

Feu products are formulated with 100% natural plant extracts and are completely free of chemicals, including alcohol, mineral oils, artificial colors, artificial fragrances, and synthetic preservatives. They can be used safely by those with sensitive skin, rosacea, and even during pregnancy.

2. As a vegetarian, are Feu products tested on animals?

Feu follows a strict vegan philosophy and does not conduct any animal testing. Vegetarians can use our products with full confidence.

3. How does the AI-Skin Analysis work?

On the Feu website, simply look for the “Personalised Skincare Regimen” section and click “Start AI Skin Analysis.” Within 1 minute, the system will analyse 12 key skin conditions, including eye age, skin age, hydration levels, wrinkles, and more.  Based on the results, it will then recommend the most suitable Feu products and boosters fo your unique skin needs.

4. What are Feu’s boosters, and how do they benefit my routine?

Feu recognises that everyone’s skin has unique needs and concerns. That’s why we offer a range of targeted skin boosters that can be added to your core Feu products for a truly personalised regimen.

Some people may require extra hydration, while others may benefit more from anti-aging properties. Feu’s AI-Skincare Analysis takes into account your specific skin type, conditions and goals, then recommends the ideal boosters to complement your products.

By incorporating the right boosters, you can:

– Address targeted concerns like dryness, firmness, etc.

– Enhance the efficacy of your face serums, creams and other products.

– Create a tailored routine that evolves with your changing skin needs over time.

– Achieve optimal results and a more personalised skincare experience.

The versatility of Feu’s boosters allows you to fine-tune your regimen for your unique complexion. Whether you need an extra dose of hydration, or anti-aging properties, there’s a Feu booster formulated to deliver those benefits. This level of personalisation is key to getting the most out of your Feu products and achieving your healthiest, most radiant skin.

5. How many boosters can I select?

For every Feu product you purchase that has a corresponding booster available, you will receive one complimentary 2ml booster. This booster is specifically designed to enhance the efficacy of the product you have chosen, helping it better address your individual skin needs.

Beyond the complimentary booster, you also have the flexibility to select up to 2 additional boosters, for a maximum of 3 boosters in total. This allows you to fully personalised your Feu routine and create a skincare ritual that is truly tailored to your complexion.

By leveraging the right combination of Feu’s core products and targeted boosters, you can optimise your regimen and achieve transformative results for your skin. The ability to mix and match boosters empowers you to address your specific concerns and preferences, taking your personalised Feu experience to the next level.

6. What certifications do Feu products have?

FDA Certification

The ingredients used in our products have received safety and efficacy certification from the United States Food and Drug Administration (FDA). All of our raw materials are sourced from the FDA, EU, and TGA cosmetic ingredient databases, and have been deemed safe by qualified expert panels.

EcoCert Certification

Our products are EcoCert certified, recognising the quality of the natural ingredients they contain. Feu is committed to using pure, sustainable, and safe natural components.

Eurofins Microbial Testing

Feu products have undergone rigorous microbiological testing at the Eurofins laboratory to ensure our formulas are free from any harmful microbial contamination.

Clinical Proven

The ingredients in Feu products have undergone both in-vitro and in-vivo clinical testing, with written declarations attesting to their efficacy.

7. How does Feu’s UV Platinum Sunblock Serum differ from regular sunscreen products on the market?

Typical sunscreen products on the market commonly use Titanium dioxide and Zinc oxide as their active ingredients. These can often lead to chalky residues, clogged pores, and even acne breakouts when applied. Moreover, they generally do not provide adequate protection against the full spectrum of UV rays, only covering the 290-400nm range.

Feu’s latest-generation physical sunscreen, however, has a lightweight, transparent, and hydrating formula that glides on smoothly without leaving any sticky or white cast. Dermatologically tested, this essence is non-carcinogenic, low in allergens, and non-comedogenic, making it suitable for all skin types.

Feu’s SPF50 UV Platinum Sunblock Serum utilises a high-quality blend of nano-sized particles, including Cerium and Platinum, to provide broad-spectrum protection against UVA, UVB, and even blue light in the 190nm-440nm range. This is currently one of the most comprehensive and powerful UV blocking capabilities on the market, effectively safeguarding the skin from sun-induced damage.

Crucially, this serum does not clog pores, helping to preserve the skin’s collagen and elastin from the degradation caused by sun exposure. The combination of advanced UV protection and skin-nourishing benefits sets Feu’s UV Platinum Sunblock Serum apart from regular sunscreens.

8. Are Feu’s UV Sunblock Serum products water-resistant, and how often should they be reapplied?

During the development of our sunscreen products, we found that incorporating a robust water-resistant capability would have necessitated compromising some of the beneficial skincare functions. After careful deliberation, we made the decision to forgo the water-resistance feature in order to maintain the optimal nourishing properties of our sunscreen products.

According to the latest guidelines from the International Dermatology Association, sunscreen products should be reapplied every 2 hours for maximum efficacy. It’s a common misconception that once sunscreen has been applied, it will continue to provide adequate protection. In reality, many people end up with sun-damaged skin despite using sunscreen, as they often do not apply a sufficient amount.

The recommended usage guideline is about the size of two finger lengths squeezed out, or roughly the size of a 10-cent coin, for the average face and exposed body areas. Reapplying sunscreen at the recommended interval is crucial, regardless of water exposure or activity levels.

By prioritising skin health and comfort over water-resistance, Feu’s UV Sunblock Serum delivers comprehensive UV protection without compromising their gentle, skin-nourishing formulas. We advise following the recommended reapplication schedule to ensure maximum efficacy and safeguard your skin from the damaging effects of sun exposure.

9. What are Feu’s nanoencapsulation biotechnology and triggered-release technology?

Feu’s nanoencapsulation biotechnology involves the strategic selection of molecules with varying molecular weights, from large macromolecules down to nano-sized particles. This allows the active ingredients to penetrate the skin at different depths, enabling them to deliver targeted and synergistic benefits.

Simultaneously, Feu’s triggered-release technology precisely controls the rate at which the active compounds are released. This extended release profile can prolong the effective duration of the ingredients by up to 6 times, thereby significantly enhancing the overall efficacy of the products.

Importantly, this advanced delivery system also helps to minimise the potential for skin sensitivity, which can be a concern for individuals who are reactive to even fully natural ingredients. By carefully encapsulating the actives and controlling their release, Feu’s formulas are able to maximise the beneficial effects while greatly reducing the risks of irritation or adverse reactions.

Through the combined power of nanoencapsulation and triggered-release technologies, Feu’s products are able to optimise the delivery and performance of the active components, ensuring maximal skincare benefits in a gentle, user-friendly manner. This innovative approach sets Feu’s offerings apart, providing superior results while prioritising skin health and comfort.

10. Why are the face cream products from the brand in a watery texture, different from the thick and rich face cream products commonly found on the market?

The watery, lightweight texture of our face cream products is a distinct hallmark of our brand. We have made a deliberate choice to avoid formulating thick, rich cream products, as this approach better suits the warm, humid climate prevalent in Asia. Overly dense face creams can easily lead to the formation of oily residue and the clogging of pores. In fact, the oil content in our face creams is several multiples higher than that found in our serum products.

If our face cream products were excessively thick, it would limit our ability to incorporate additional boosters. This, in turn, would make it challenging for us to deliver truly personalised and customised skincare solutions tailored to individual needs.

However, we do recognise that there are regions with colder, drier winters, as well as individuals with naturally drier skin types. To address these specific requirements, we have specially developed the “Red Ginseng Intense Age-Defying Cream.” This cream features a higher oil content and enhanced moisturising properties, making it particularly suitable for those with dry skin concerns.

11. If I am still experiencing dryness after using Feu’s best-sellers “Intense Hydrating Serum” and “Reishi Intense Hydrating Cream” together, does that mean the products are not suitable for my skin?

Feu’s products incorporate innovative nanoencapsulation technology, which allows them to deliver active ingredients in a wide range of molecular sizes – from large macromolecules down to nano-particles. This strategic approach enables the “Intense Hydrating Serum” to penetrate deeply into the skin’s dermal layers and provide effective, long-lasting hydration.

However, if your skin is already in a severely dehydrated state, you may need to apply a more generous amount of the serum to ensure sufficient moisture reaches the deeper skin structures. After using the serum, it is then recommended to follow up with the “Reishi Intense Hydrating Cream” or the “Cell Repair Night Cream” as the final occlusive step to seal in the hydration.

The “Intense Hydrating Serum” is designed to be an essential priming layer before applying any Feu’s cream products. If you are still experiencing dryness after using both the serum and cream, it likely indicates that your skin’s underlying hydration levels are quite depleted. In such cases, you should persistently continue using the serum until your skin’s moisture content has sufficiently improved.

If you find that using the serum and cream are still not providing adequate hydration, you can consider adding the “Red Ginseng Anti-Defying Cream” as a final occlusive layer. This specialised product is formulated for use during the cold, dry winter season or for individuals with particularly parched skin types. It can be applied after any serum, or following the use of any face cream products.

The key is to be patient and persistent in your skincare routine, as it may take time for severely dehydrated skin to regain its optimal moisture balance. With Feu’s advanced  technologies, your skin will gradually become more hydrated and comfortable over time.

12. What are the distinctions between the 3 different eye care products, and how should one choose the most suitable option?

Our eye care product line consists of three distinct offerings, each with its own specialised focus:

If you are simply looking for daily maintenance without any specific concerns, our “Rejuvenating Eye Serum” can adequately meet your basic needs.

For those seeking to address dark circles and puffiness, the “Dark Circle Eye Serum” would be the recommended choice.

If your primary focus is on lifting and reducing fine lines around the eye area, the “Utimate Lifting Eye Cream” would be the more suitable option.

For more severe eye-related issues, you may consider using a different product in the morning and evening. Additionally, you can opt to incorporate specialised boosters to further enhance the efficacy of your regimen.